Bello Edu unveiled their latest collection to a
rousing standing ovation at this year’s Ghana Fashion and Design Week. It was
the climax of the show as most of the guests got up to leave after the show.
They believe that a woman chooses clothes that speak about her. Every
dress communicates how she sees herself to the world.
The brand has blossomed through their debut collection (the Bloom). Since then, it has been a “functional” and “exciting” process for head designer Alima Bello; restructuring the organisation after buying out her former partner Kemi Edu and being nominated as ‘The Emerging Fashion Brand of the Year’ at the upcoming Ghana Fashion Awards.
She took inspiration from these experiences to create a collection to motivate the 21st century woman to become everything she can be. Any woman no matter her career or lifestyle can express herself style-wise with pieces from this collection hence, “Become Everything” (B|E).
The Head Designer expresses ‘Becoming Everything' through their minimalist design philosophy, flirting with figure hugging color blocked crop tops, blush pink hued dresses with long lines, comfortable wide leg crepe pants, Vlisco ankara blending seamlessly with lace and bold cut pleated dresses. They also named their pieces after different roles and actions of women in society. e.g. Lady Kaftan, Nun Dress and Swinger Dress.
The B|E Collection is available for purchase on e-commerce WEBSITE www.belloedu.com.
Other stockists include
Elle Lokko (Luxury Boutique in Accra, Ghana)
Untamed Empire (Concept Store in Accra, Ghana)
Luxoca (Fashion E-Commerce Platform)
Shop Dōku (Fashion E-Commerce Platform)
